CwB Design: Point-of-purchase material

Below are some POP samples that I had developed for powersports dealers to use in their stores.

These are 4"x6", 2-sided hang-tags that dealerships use to promote accessory sales on new units on the showroom floor. Dealers would hang these on the handlebars to show customers the added benefit of an exhaust. This allows dealers to roll the accessory sales into the financing of the new vehicle, thus making it more "affordable" for the customer to purchase and more profitable for the dealers.

Below are product cards that would be used along with display product highlighting features and options. These 4"x6" cards are useful at tradeshows and industry events.

The larger 8.5"x11" product-specific wall cards are used to show the added benefits of the product. These cards are a great addition to the product display to answer specific power questions about the product, thus capturing that all important impulse buyer.